Loading...

The changing face of Selfridges

Osman Selfridges Story

Selfridges is always on my list as a building to photograph. It has featured in many of my picture books over the years. I have even written a blog about the building which includes several of my pictures. The building is striking with the discs spread over an amorphous design. I love the building and it has come to be one of the iconic images of the City. I also like shopping in the store as the interior design is appealing but that is another story. If you want to know more, there are several good sources of information about the design and history of the architectural design.

Osman Selfridges Story
Sunset fire over Selfridges and look closely some discs are missing
Osman Selfridges Story
Missing disc highlighted by the sunrise

In 2020, problems with the attachment of the discs to the building began to surface and this is evident in my pictures. A decision was made by Selfridges to undertake the refurbishment and replacement of all the discs on the building. There are 15,000 discs and it will take some time to replace them. The original makers of the discs no longer exist and new constructors were required. The story may be followed up in the news media when in November 2020, the official reports of the replacement began.

It was during Lockdown #2 that scaffolding began to go up around the store. So as to protect the construction workers and the scaffolding, an eye-catching temporary skin has been put in place. The striking art structure is called “Infinity pattern 1” and is designed by Birmingham born artist and interdisciplinary designer, Osman Yousefzada. It is intended to be a “message of hope” to the people of Birmingham. The design was drawn up in conjunction with the IKON Gallery. The colours are striking and are best viewed in the sunlight which picks up the shades of red. The installation is temporary as the replacement of all the discs will be completed in time for the Commonwealth games in 2022. Therefore whilst it is on view, I encourage you to wander down to Birmingham and see Osman’s creation. The visit will be worthwhile.

These photographs show how Osman’s artwork interacts with the City and the people. The pictures tell the story of the loss of the discs, the placement of the scaffolding and the final structure. There is merchandise in the store that feature the Infinity Pattern 1 on them. The colours and the design pattern lend themselves to pictures and I like the picture with my daughter looking out over Birmingham with the Infinity Pattern 1 behind her.

Osman Selfridges Story
My daughter looks out over the street below.
Osman Selfridges Story
A favourite Birmingham viewpoint. This time with Osman’s Infinity Pattern 1.

I have included some web links for further reading
Birmingham Selfridges covered in huge artistic wrap
Osman Yousefzada at Selfridges Birmingham

Osman Selfridges Story
Examples of the various merchandise that can be brought designed with the Infinity Pattern 1

0 0 votes
Article Rating
Spread the love

Author: Damien Walmsley

Photography started many years ago when I was influenced by my father who was a keen amateur photographer who loved slide and cine film. I had a black and white Kodax camera and quickly progressed to colour prints and slides. 35mm pictures chronicle my family growing up. But it was the digital age combined with the reach of social media that opened my eyes to a new world of photography and I am still learning. My favourite subjects are travel, people, macro and of course Birmingham! Damien Walmsley Twitter @dammo Instagram @dammodammo  

Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Inline Feedbacks
View all comments
0
Would love your thoughts, please comment.x
()
x