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Selfridges July 2022

The Selfridges building is now back to its full glory after a period of renovation. The silver discs were causing problems by becoming detached and falling off the building. All this was happening prior to the pandemic. There were additional problems as the original manufacturer of the discs was no longer operating and a new supplier needed to be found. When the contractors were ready, they covered the building in a spectacular pink and black cover designed by Osman Yousefzada and underneath this “skin” replaced the discs. I liked the Infinity Pattern 1 design as it was a such a different take on the building.

Selfridges July 2022
An upward view accentuating the symmetry.
Selfridges July 2022
A reflection capturing the work being done near to the HS2 site

The repair work continued during and after the pandemic. Finally, the scaffolding came down revealing the new replacement discs. I take part in a weekly photographic project and the week’s theme was geometry. The Selfridges building is perfect for this theme and I went out and about with my camera taking pictures to accentuate the amazing patterns. There was also the chance to get some interaction with reflections of people sitting next to the building. There was a good reaction to the pictures and I find that many people love the design. There are many people who dislike the building but everyone agrees it does put Birmingham on the map.

Selfridges July 2022
An opportunity for a few more reflections.
Selfridges July 2022
Wherever you look there is a different pattern revealed.

I have included some past posts which will provide details of my previous photographic blogs that have involved this iconic building.

Selfridges Study

The Changing Face of Selfridges


Osman Selfridges Story

Selfridges is always on my list as a building to photograph. It has featured in many of my picture books over the years. I have even written a blog about the building which includes several of my pictures. The building is striking with the discs spread over an amorphous design. I love the building and it has come to be one of the iconic images of the City. I also like shopping in the store as the interior design is appealing but that is another story. If you want to know more, there are several good sources of information about the design and history of the architectural design.

Osman Selfridges Story
Sunset fire over Selfridges and look closely some discs are missing
Osman Selfridges Story
Missing disc highlighted by the sunrise

In 2020, problems with the attachment of the discs to the building began to surface and this is evident in my pictures. A decision was made by Selfridges to undertake the refurbishment and replacement of all the discs on the building. There are 15,000 discs and it will take some time to replace them. The original makers of the discs no longer exist and new constructors were required. The story may be followed up in the news media when in November 2020, the official reports of the replacement began.

It was during Lockdown #2 that scaffolding began to go up around the store. So as to protect the construction workers and the scaffolding, an eye-catching temporary skin has been put in place. The striking art structure is called “Infinity pattern 1” and is designed by Birmingham born artist and interdisciplinary designer, Osman Yousefzada. It is intended to be a “message of hope” to the people of Birmingham. The design was drawn up in conjunction with the IKON Gallery. The colours are striking and are best viewed in the sunlight which picks up the shades of red. The installation is temporary as the replacement of all the discs will be completed in time for the Commonwealth games in 2022. Therefore whilst it is on view, I encourage you to wander down to Birmingham and see Osman’s creation. The visit will be worthwhile.

These photographs show how Osman’s artwork interacts with the City and the people. The pictures tell the story of the loss of the discs, the placement of the scaffolding and the final structure. There is merchandise in the store that feature the Infinity Pattern 1 on them. The colours and the design pattern lend themselves to pictures and I like the picture with my daughter looking out over Birmingham with the Infinity Pattern 1 behind her.

Osman Selfridges Story
My daughter looks out over the street below.
Osman Selfridges Story
A favourite Birmingham viewpoint. This time with Osman’s Infinity Pattern 1.

I have included some web links for further reading
Birmingham Selfridges covered in huge artistic wrap
Osman Yousefzada at Selfridges Birmingham

Osman Selfridges Story
Examples of the various merchandise that can be brought designed with the Infinity Pattern 1

I was in transit from work in the City centre back to my Pebble Mill base. It was a glorious day and before jumping on the bus, I decided to go to Selfridges and see if there were any good shots of the Birmingham Icon, Selfridges.

Black and white suits this photograph
(You can see a missing disc which has been a recent problem with the structure)

There are two entrances that overlook St Martin’s church and I approached the deck around the upper one. I immediately noticed the puddles and then the bright sun. I knew that there would be some good pictures to be had. The pictures are a mixture of my Sony and the iPhone. As you will gather the iPhone gave the best picture as it was possible to get the lens down close to the water in the puddle. It only took a few minutes but the sun and the puddles combined to give a great set of photographs.

The clouds add mystery to the picture
Some great reflections in the puddles
Discs rising out off the ground
The iPhone picture that went mad on my social media